About Us

The Story Behind the Most Joyful Lights on the Block

How we got here

From Rooftops to Your Doorstep

We spent over a decade on ladders installing permanent outdoor lighting for homeowners who deserved better pricing. The markups were high and the reasons were thin. So we became the manufacturer, built a nationwide installer network, and started selling direct to you.

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Wholesale, Always

You get manufacturer-direct pricing. No middlemen, no markups, no surprises.

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Built on Experience

12+ years of real installations means we know what works and what doesn't.

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Joy for Every Home

We believe every homeowner deserves to love the way their house looks at night.

The First Ladder

JoyBug began as a hands-on installation crew. Climbing ladders, lighting up homes, and falling in love with the moment a homeowner saw their house for the first time.

12 Years, Thousands of Homes

A decade of real installations taught us everything the industry didn't want us to know, including how much homeowners were being overcharged for no good reason.

Direct to You

We became the manufacturer, cut out the middlemen, and built a nationwide installer network. Same professional quality. A price that finally makes sense.

BEHIND THE GLOW

Meet The People Who Started The Joy

  • Phillip Horton

    President

    If you need lighting or steady leadership under pressure, Wade’s your guy. Phillip Horton is a key force behind JoyBug’s growth — a visionary operator with a rare ability to turn complexity into forward motion.

    Phil leads with focus, adaptability, and confidence. His approach may not always look conventional, but results show up consistently. He simplifies problems, keeps teams moving, and delivers when it matters.

    In short: Phillip Horton is the kind of leader who may not fit a standard mold — but excels in real-world execution. If he’s guiding your JoyBug project, you’ve chosen clarity, momentum, and precision.

  • Wade Burghoffer

    CEO

    Wade Burghoffer is a Southern Iowa original — a man who somehow went from gravel roads and farm chores to traveling the world, usually finding himself in places he never planned to be. Fueled by grit, stubborn follow-through, and a practical outlook earned the hard way, Wade leads with plainspoken wisdom and an instinct for what actually works.

    He carries himself with the confidence of someone who’s been tested early and often. Knock him down, and he stands back up with clarity, humor, and a better plan. Wade’s leadership style is grounded, direct, and quietly resilient — shaped by real responsibility, not theory.

    Beneath the jokes and self-deprecation is a leader who is steady, fair, and remarkably dependable. He helps guide JoyBug with intuition sharpened by experience, keeping teams grounded, projects moving, and expectations honest.

    In short: Wade Burghoffer brings grit, loyalty, and real-world judgment to JoyBug. If he’s involved in your project, you can count on consistency, straight answers, and follow-through that lasts.

Your Home Is Ready. Are You?

Join the Thousands of Homeowners Who Already Made the Switch

Get a free estimate and find out what JoyBug looks like on your home.

Start Your Joyful Estimate

Most homes install between $3,000 and $6,000.

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